Home Profiles Holly Freres, Storytelling by Design

Holly Freres, Storytelling by Design

Holly Freres, Storytelling by Design

Because the Principal of JHL Design, Holly Freres was nurtured by her mom to be a savvy-minded minded businesswoman. Heading up the household enterprise, she has come to grasp the calls for of the design subject, staying recent on a world scale, all this whereas being on the high of her recreation.

Did you have got an effect in your youth that formed your professional path?

Jane Freres, my mom, nurtured me to be a savvy-minded businesswoman but in addition have a decerning eye. Jane began the enterprise and skilled me in my twenties. One among my first pitches was to a bunch of traders for a brand-new business construction, which included the complete inside bundle and branding. She let me run the present and from then on, I’ve been studying and rising my apply. Twenty years later, I’m nonetheless loving it.  

You took over as Principal of JHL Design in 2003 after leaving the world of company promoting. What are the variations/similarities between the 2 careers?

There are fairly just a few similarities, truly. Storytelling by design is related for each fields. Additionally, fast-paced inventive considering and understanding your viewers are important for survival. At JHL now we have labored with each large manufacturers and partnerships, in addition to international CEOs. The design subject is demanding, and you need to keep recent and perceive what’s taking place globally if you wish to be on the high of your recreation. I discovered nice communication and group in promoting, which was an incredible sounding board for working a enterprise. 

Modernist house designed by JHL with views of the Pacific Ocean. Photograph by Lincoln Barbour
Modernist home designed by JHL with views of the Pacific Ocean. {Photograph} by Lincoln Barbour

What and who evokes you?

Rose Tarlow. I noticed her converse final 12 months at a design convention. She began her profession with an unsuccessful shopping for journey to the Paris Flea Market and turned it into some of the profitable manufacturers in our historical past. True grit and tenacity for particulars are what make visiting her showroom an genuine expertise. 

It’s fairly distinctive to have an architectural and inside design service; often, it’s one or the opposite. How do you handle to ‘marry’ the 2 ideas efficiently?

My husband, David, heads up the structure facet of our enterprise. He has been working towards structure for greater than 30 years. There’s rather a lot to find out about each interiors and structure and I depend on an amazingly proficient group. We rent seasoned expertise and educate them the JHL method of doing issues, which is rooted in innovation, wonderful consumer service, and unwavering dedication to nice design. We have now administrators of each departments, and so they work carefully to ensure every division is producing the very best work doable and lean closely on one another to ensure the result is tailor-made, particular, and distinctive for every mission. Add in a superb humorousness and it often all works out simply wonderful. 

What are/have been the largest challenges in your profession?

The pandemic introduced so many private challenges for folks, each on the consumer facet and in addition staffing. It was a problem as we grew 60% in the course of the pandemic however there was quite a lot of transition for folks. To say it merely, it was distracting to carry out on the identical stage of service. Nonetheless, a lot good got here from it – as with something – troublesome occasions convey a lot greatness. 

JHL Design reimagines a Portland penthouse into an enviable office space. Photograph by Haris Kenjar
JHL Design reimagines a Portland penthouse into an enviable workplace area. {Photograph} by Haris Kenjar

Necessary classes alongside the best way?

Well being and wellness are so important to doing something properly! I believe all of us discovered that in the course of the previous few years. I don’t take a day without any consideration on this life. 

The favourite a part of your job?

My favourite a part of my job is the folks facet. I really like assembly new purchasers and understanding their wants and needs for his or her new initiatives. Whether or not it’s a brand new company workplace, a restaurant refresh, or a customized house, attending to know my viewers is by far crucial a part of me. As properly, mentoring my workers and serving to them make their passions, profession aspirations, and visions come to life is so rewarding. 

What’s the smartest thing about being on the helm of an architectural and inside design service?

The very best a part of being on the caliper of what we do is that our market is international. We have now distributors all around the world and have been revealed globally. It’s thrilling to have the ability to supply from essentially the most proficient artisans. We have now a beautiful clientele that appreciates individuality of their initiatives and that we like to do for them. 

In the living room of this Beach House by JHL Design, tongue and groove cedar on the ceiling and exterior envelope, allow for incredible views of the ocean. Photograph by Lincoln Barbour

And the worst?

The worst a part of being on the helm is that it typically will get lonely on the high! Operating a enterprise isn’t for the faint of coronary heart.

Is your property/are your houses as gorgeous as these of your purchasers? 

I’m considering of the outdated proverb of the shoemaker’s kids that don’t have any sneakers …. hopefully that’s not the case together with your abode(s).

My husband and I designed our house about 8 years in the past. It’s actually a household house and I wouldn’t have dreamt of something extra excellent to boost 4 children, and a canine and host fantastic celebrations. I’ve discovered on this occupation that there’s all the time one thing higher on the market (that’s what retains us busy!) however for now, I’m grateful on daily basis for our stunning house.  

Where dream bedrooms are made of. JHL’s Portland Beach House. Photograph by Lincoln Barbour
The place dream bedrooms are product of. JHL’s Portland Seaside Home. {Photograph} by Lincoln Barbour

What are your favourite rooms in your personal house and why?

I really like my bedroom. It has views of the tops of the timber and a ten-foot sliding door out to a non-public terrace, which is the proper place to have a espresso on a summer time morning. Throughout the pandemic, we constructed a casita that has a gymnasium, visitor area, and a dry sauna. It’s like a spa in my very own yard. 

What key items in your house are you able to not stay with out?

We have now an unique Milo Baughman couch from the Fifties. It’s our day by day haunt area. We’ve had it recovered a few occasions – it’s so well-built. One of the best ways to apply sustainability is to spend money on items you may have for many years. We have now some fantastic artifacts from our travels to so many locations like Indonesia, Europe, Africa, and India. A few of them are commonplace however maintain so many fantastic reminiscences and tales for our household. 

Discuss us by a timeless inside design type. 

An area that’s well-curated by no means goes out of fashion. Items that match into the architectural type of the area, which are properly proportioned and of nice high quality. Add a particular piece of artwork and that’s the cherry on high. 

Accessories form a crucial part of a space, as is the case of this well-appointed Portland Beach House. Grounding the room, JHL designed a stunning custom white oak and brass table and placed iconic Eames chairs around it. Photograph by Lincoln Barbour
Equipment kind a vital a part of an area, as is the case of this well-appointed Portland Seaside Home. Grounding the room, JHL designed a surprising customized white oak and brass desk and positioned iconic Eames chairs round it. {Photograph} by Lincoln Barbour

How vital is it to decorate?

Equipment make an area really feel lived-in. We will totally decorate an area very well, however what makes it actually particular is having household artifacts or heirlooms from journey. That’s what makes it actually distinctive. We lately visited the transformed Fairmont Olympic in Seattle. Spanish-based, Lázaro Rosa-Violán did a tremendous job making the area really feel eclectic with simply the correct curated equipment.  

Is there a proper and flawed on the subject of adorning? Please clarify.

A convincing sure! This isn’t a interest. It’s a enterprise. If you wish to achieve success, it takes ability, examine, and a relentless ardour for studying. 

How does one maintain issues fashionable/timeless with out having to interrupt the financial institution?  

Maintaining issues easy and never overdoing it. Spend money on assertion items that you simply love. That may by no means exit of fashion. 

Do you imagine in repurposing dated items or ought to one simply store for brand spanking new ones?

Because the couch we use as a household is greater than 70 years outdated, I’d positively be the one which advocates for repurposing furnishings.

JHL created an open-concept interior for this space. The large-scale painting is by Paton Miller, entitled Leaving Madagascar. Photograph by Lincoln Barbour
JHL created an open-concept inside for this area. The big-scale portray is by Paton Miller, entitled Leaving Madagascar. {Photograph} by Lincoln Barbour

You’ve got completed some beautiful interiors. Do you have got any favorites?

Thanks! I do have just a few favorites. The Arch Cape home is a customized house that we designed for some fantastic, long-time purchasers of JHL. It’s actually a spot stuffed with serenity and has such a beautiful ocean view as quickly as you stroll by the entrance door. We’re additionally ending a house within the mountains this Spring that could be a fantastic instance of a retreat with publish and beam parts. I assume that proves I really like good design it doesn’t matter what type or period. 

Have there been initiatives that you’ve got declined? If sure, why?

Sure, we are able to’t do all issues for all folks. Our candy spot is for initiatives which are bigger in scale in order that we are able to mobilize the group with architects, inside designers, and our procurement workers that may deal with each final element corresponding to hanging the art work. Typically now we have to suggest different companies to make room for the initiatives we are able to actually shine on. 

Your husband works at JHL Design as Design Principal. Is it difficult to work collectively … when do you turn off or shut the proverbial workplace door whenever you go house? Or is it good to have a sounding board?

Like something nice, it’s not all the time simple! Nonetheless, we met working collectively 16 years in the past, so we knew what we had been each stepping into. We truly complement one another very well at work and as companions at house. 

The exterior of the Oregon Beach House is covered in cedar from Sherwood Siding and Construction offering an overall earthy and warm feel of the home, even before entering. The cedar and brass front door is fashioned by Quartertwenty. The entryway welcomes homeowners to a beautiful wool-and-silk Lapchi rug. Photograph by Lincoln Barbour
The outside of the Oregon Seaside Home is roofed in cedar from Sherwood Siding and Development providing an general earthy and heat really feel of the house, even earlier than coming into. The cedar and brass entrance door is original by Quartertwenty. The entryway welcomes householders to a lovely wool-and-silk Lapchi rug. {Photograph} by Lincoln Barbour

You journey for enterprise and hopefully pleasure too. Which have been your favourite locations to journey to which have left an enduring impression? 

Cape City is considered one of my absolute favourite cities on this planet. It was my first worldwide journey with my husband. The development of nice design is prolific in Cape City. We are sometimes restricted by US Constructing Codes in our designs – they are often stifling. We had been exhilarated by the execution and a focus to element within the business and residential properties. Oftentimes, these properties we toured had been historic with fashionable additions … they had been fantastically completed. The meals, structure, and historical past had been magical and opened up a lot for each of us. We will’t wait to return with our youngsters sometime. This previous 12 months, my mom and I traveled to India, and I fell in love with Jaipur. It’s spectacularly crowded and brimming with shade. This 12 months, we’re planning a visit to Oaxaca and Mexico Metropolis. Subsequent 12 months … I can’t wait to choose a brand new vacation spot.

What do you do for enjoyable?

Oh, there’s an extended checklist, however on the high is mountain climbing within the mountains, snowboarding down the slopes, or vacationing in part of the world I’ve by no means been to. Journey runs deep in my veins and getting exterior feeds my soul. I really like sharing all of those with my kids and seeing how their view of the world opens up and the chances of their eyes are infinite. 

Are any thrilling plans on the horizon?

We have now our eye on central Oregon and are searching for property for a mission there. It’s thriving with new builds and an incredible marketplace for us to be in. We’re doing just a few initiatives there now and really feel that JHL may benefit from having an workplace there. Our workers is worked up concerning the potential to have a second workplace near a lot nature. Particularly our Design Principal and my husband, whose favourite past-time is fly fishing. 


Please enter your comment!
Please enter your name here