The shot-slamming picture is steadily fading away. The chugging days have handed. Tequila is now to be loved slowly. Tequila is to be discerned not merely downed.
Agave will be the new Champagne. Current figures recommend tequila has generated greater than US$8 billion during the last twelve months and is about to rise to $24.10b by 2031, in accordance with Allied Market Analysis. Tequila gross sales have grown 70% since final 12 months. It’s the ascendancy over different uncooked spirits. The brand new technology of premium tequilas has seen a progress of 133%.
Feedback by Tom Miller, Industrial Director at Amathus which has a powerful portfolio of high-priced Tequilas.
“Luxurious Tequila must be one of the crucial thrilling and distinctive classes in the meanwhile and we’re seeing three gamers come out on prime on this class. Two established manufacturers, Don Julio 1942 and Clase Azul, and the newcomer, Tequila Komos.
“There are a variety of areas main the expansion. Firstly, the standard of those luxurious manufacturers is phenomenal. Customers are appreciating the craft that goes into producing these spirits and are prepared to pay for that increased high quality. Secondly, at £/£100+ the pricing could also be just like premium whiskies, however the consumption event is totally completely different. As an alternative of sipping and savouring like a whisky, it’s consumed way more like vodka at increased vitality events. The bottle doesn’t sit dusty on the again bar for too lengthy and the sort of consumption is driving quantity progress.
“The bottle designs are additionally nice and drive the “I would like a type of” appeals. They’re bottles that get individuals speaking and you’re proud to have in your desk or your shelf.”
Provide is the largest constraint and will be the solely factor that would sluggish luxurious Tequila’s superb progress. All of those tequilas are produced utilizing 100% Blue Webber Agave from Jalisco in Mexico. The plant takes 7-10 years to mature and with as much as 3 years of barrel ageing earlier than bottling, it’s not arduous to see why there isn’t a short-term provide repair. This will really work in luxurious Tequila’s favour, as shortage provides to demand and drives up the worth.”
Don Julio 1942 Tequila was first distilled by Don Julio Estrada on the age of simply 17 in 1942. This luxury Tequila is aged for 30 months and has advanced flavours with a word of tropical fruit. A Gold Medal winner on the 2020 San Francisco World Spirits Competitors, Don Julio 1942 Añejo Tequila was additionally named one of many Prime Trending Tequilas on the 2020 Drinks Worldwide Awards. Merely serve neat or pour over a number of massive cubes of ice.
Clase Azul Reposado is without doubt one of the smoothest and most iconic examples one can discover. A 100% agave Tequila aged for at the very least 8 months, bottled in a stupendous, hand-painted Talavera carafe.
Tequila Komos represents the wedding of Mexican custom and the Mediterranean way of life in a uniquely packaged line of tequilas. Created by business veteran and grasp sommelier Richard Betts, Komos gives a private imaginative and prescient of tequila.
Tequila Komos is produced from a Blanco base utilizing agave from the highlands and lowlands of Tequila. The Blanco is then roasted in conventional volcanic stone ovens and the juice is fermented with native yeast after which double-distilled in pot stills. For the Reposado Rosa expression, the particular Blanco base is rested for 65 days in French oak purple wine barrels to age and soften because it evolves delicate flavours. The wealthy, distinctive rosé color is of course derived from grape skins, harking back to French rosé.
The Reposado Rosa is then left to relaxation and aerate, additional softening and rounding the palate whereas imparting a slight impression of sweetness previous to bottling of their handmade iconic designed bottles. Every, is vitrified porcelain, permitting for zero absorption of water or micro organism. Hand dipped right into a reactive glaze that adjustments when fired within the oven, which means each bottle is a one-of-a-kind creation.
Different ultra-luxury, collectors’ tequilas embrace ReySol Anejo (£/$300), Gran Patron Burdeos (£/$500) and Asombroso Del Porto Further Anejo (£/$1500)
Tequila shouldn’t be fairly the brand new Rolex.
Though Tequila Ley, who produces the £/$225000.925 gives a $3.5 million bottle made with over 4 4 kilos of platinum.