The 96th Academy Awards ceremony concluded amid international fanfare. Whereas many well-established names led the Oscar nominations, it was the brand new technology of Hollywood actors and actresses who stole the present on the Awards’ crimson carpet, ushering in a brand new period of sartorial glamour. Alongside Rolex, the Academy Awards proves that it’s not solely an indicator in celebrating one of the best in cinema however can also be a convergence of favor and artistic expression, highlighting the equal pleasure happening behind the scenes as there was onstage.
Celebrating Cinematic Excellence
For the eighth consecutive 12 months, Rolex was the Proud Sponsor of the Oscars ceremony, highlighting artistic inspiration and creative emotion whereas celebrating technical prowess and the work that goes into the making of a movie. Televised reside in additional than 200 international locations worldwide, the annual occasion not solely celebrates one of the best of cinema however performs a component in shaping the panorama of cinema worldwide, yearly. The awards ceremony is the final word recognition by one’s friends on this planet of cinema. As Rolex places it, “Cinema is without delay an artwork, a science, and an business, and the Oscars ceremony shines a lightweight on each one in all its aspects.”
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Rolex Hosts Oscar Greenroom
Rolex as soon as once more welcomed Hollywood’s elite to its curated antechamber on the 96th Academy Awards ceremony in Hollywood’s Dolby Theater. A longtime sponsor of the Oscars’ ceremony, Rolex’s Greenroom was an immersive expertise designed with authentic decor and furnishings the place nominees and presenters collect earlier than and after stepping onto the stage. This 12 months noticed the design of the Greenroom shine a highlight on the vegetal world.
The Greenroom pushed the ingredient of “inexperienced” to the forefront with a illustration of a fragile vegetal setting, utilizing the picture of followers as inspiration. The Greenroom’s idea integrates important components from nature like natural buildings and chlorophyll to have fun the concord of lush flora via the lens of the chromatic universe.
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The Greenroom additionally displayed the Oyster Perpetual Day-Date 40 in 18 ct Everose gold with a slate ombré dial. Rolex shares, “The shapes inside this vegetal universe recall particulars such because the fluting on watch bezels and the brushed metallic surfaces of watch dials, transmitting their luminous vibrations. A watch of nice status, the Day-Date has solely ever been comprised of treasured metals and is immediately recognisable, partially because of its emblematic President bracelet.”
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Rolex and Hollywood
The Governors Awards marks the start of the Oscars season, honouring one of the best in cinema, and is introduced in recognition of a lifetime of exceptional achievements.
2017 was the 12 months Rolex conceptualised its partnership with the Academy of Movement Image Arts and Sciences — the movie business’s highest authority. Rolex turned the Unique Watch of the Academy, the Proud Sponsor of the Oscars and the Unique Sponsor of the Governors Awards. Rolex can also be a Founding Supporter and the Official Watch of the Academy Museum of Movement Photos.
The connection between Rolex and the Oscars showcases the pursuit of excellence and information, the conservation of the artwork, and the rise of recent expertise. The long-term partnership underscores the convergence of the values to have fun all elements of the movie business, preserving its legacy for future generations, spark inspiration, and join international audiences via their ardour for cinema.
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