The custom of naming Rolls-Royce motorcars has a wealthy historical past tied to spirits, legendary beings, and celestial our bodies. These names add a way of continuity and heritage, making every mannequin particular. All of it started with the Gray Ghost, adopted by the enduring Silver Ghost, which set endurance information within the early twentieth century. Silver Ghost wasn’t only a automobile; it was an expertise that whispered tales of luxurious, sophistication, and timeless class. Greater than a century later, the identify Silver Ghost nonetheless signifies custom, innovation, and luxurious. It’s as if the automobile possesses qualities past this world.

In 2009, the primary Goodwood-era Rolls-Royce Ghost emerged, paying homage to the unique Silver Ghost. Right this moment, Ghost embodies modernity and attract, whereas staying true to the model’s heritage. The identify Ghost emphasizes the ethereal, whisper-quiet, and easy journey that trendy Rolls-Royce automobiles supply.

“Rolls-Royce motor automobiles named after spirits or ethereal entities evoke a way of mystique. This custom has deep historic roots, carrying on a convention of greater than a century. As probably the most revered identify in luxurious, Rolls-Royce has at all times stood outdoors and above the automotive area and distinctive names like Ghost and Spectre differentiate our model from all others. Rolls-Royce commissions are immediately recognizable not simply by their design, but additionally by their names.”   — Martin Fritsches, President & CEO, Rolls-Royce Motor Vehicles, NA

Rolls-Royce Ghost has turn out to be a legend, synonymous with luxurious, artisanship, and the extraordinary. The identify Ghost opens a portal to a world of class and excellence. On this planet of luxurious, Ghost is perfection personified.

The names chosen for Rolls-Royce automobiles carry symbolic weight, reflecting the qualities and values the corporate needs to affiliate with their automobiles. Names like Phantom, Wraith, and Spectre exude mystique, grace, and timelessness. Different names, together with Corniche, Daybreak, and Shadow evoke fleeting ideas and feelings. Regardless, a Rolls-Royce motor automobile’s identify evokes unparalleled high quality and bespoke craftsmanship.